PPC (Pay-Per-Click) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked by a user. It is a form of search engine marketing where advertisers bid on keywords, and their ads are displayed on search engine results pages or other platforms. The cost of the click is determined by the bidding process, and advertisers only pay when someone clicks on their ad, hence the name “pay-per-click.” PPC campaigns can be highly targeted and offer immediate results, making them an effective way for businesses to drive traffic, increase brand visibility, and achieve specific marketing goals.
